You typically only have a few minutes when first knocking on someones door to explain how your product or service can relieve their pain points. And when you miss that opportunity, literally sitting next to a job in a neighborhood thats familiar to people, these everyday interactions can very easily become sales. The sales pitch info is very helpful. There is probably something you do better than your competitors, or at the very least, something that makes working for your firm sound appealing. Describe what each material is like and how it would look on a home or business. Regardless of how many times youve previously dealt with the same questions, concerns, or issues, be patient. If you get nervous speaking to people or dont know where to start, writing down examples of successful sales pitches is the best thing you can do. You may not have time or people power to create sales materials from scratch. Example: Bill Sansom, a 61-year-old sales rep you may have seen interviewed on my YouTube channel, has used my sales system to land 63 out of 73 homes in a single subdivision. Thats SUPER personal, powerful stuff. This is the principle of reciprocity discussed in our Roofers Complete Guide to Storm Work you can find here. Pain-point pitch. Many people will rely heavily on the experience of others in their roofing contractor vetting process, so take the time during your sales presentation to show them peer reviews and recommendations from happy homeowners. Be sure to mention your companys excellent warranty, in case of problems down the road or if something were to happen due to unforeseen circumstances. First impressions are everything, especially in an industry where image and reputation play such huge roles in growth and success. Please see our Disclosure Statement. The technical storage or access that is used exclusively for anonymous statistical purposes. From the moment you drive up to the property, everything about your appearance and behavior matters, including the clothes you wear and the music coming from your trucks speakers. Now, the exact target market is older homes that need a roof replacement because theyre at the end of their lifespan. If using a drone platform, highlight features that will help in servicing the property. hbspt.cta._relativeUrls=true;hbspt.cta.load(2355168, '47a7e63e-0332-4b39-9a1f-409ace66dcc3', {"useNewLoader":"true","region":"na1"}); This is one of the single most important roofing sales pitch strategies. Put the drone into action by offering a free inspection (more on that later) and get the results in less than an hour. Percentage of sales will usually be somewhere in the 7 to 12% ballpark. Do you walk the homeowners around their house as you point out problems and opportunities? It includes every roofing sales video Ive ever done, organized by category, along with a bunch of tips, tricks, and more. We make it easy in our 4 Pro Tips to Get More Roofing Referrals. This may affect the minimum roof pitch requirements in your area. Contractors sometimes make the mistake of telling a homeowner the problem with their roof without documentation or explanation, and without a solution tailored to the problem. Make sure you do whatever you can to fit your customers' budgets. Well also go over how Roofr can help you with generating quality quotes. And most importantly, listen carefully to your client. Level up with the best. The run of a foot is equal to 12 inches; therefore, the pitch determines how high the roof will rise over a foot. The road to. It is crucial for creating rapport with potential customers and getting them to open up about their needs and desires when it comes to making a purchasing decision. Dont be afraid of being frank with the customer. Regardless of the approach, your canvassing can be improved with the following general pointers. For example, by providing detailed inspection lists, accurate measurements through automated, drone-based image capture, 3D modeling, damage detection, and a comprehensive. While youre in the restaurant, waiting for a table, you make small talk with someone. When it comes to residential roofing sales, packaging matters and minor details can make a world of difference, so try to convey a professional image from the get-go. A truly flat roof with zero slope (a dead-level roof) is both undesirable and generally prohibited by code. Typically, hip and gable roofs are most popular in This technique will help you stand above competitors and get your prospects talking the easiest way possible.Questions About Products or Programs? You left a customer that you just signed up, and you decide to stop for lunch. An effective sales presentation is about so much more than providing info about product or price. If you have a roofing sales team, it's important they keep up to date with all of the "hows" of selling a new roof to potential customers and teach them how to succeed with these handy tips. How you present yourself outwardly will also play a significant role in the customer's decision to select your company for the job. The important part of this type of pitch is not starting the pitch about talking about yourself, your company, or service but about something that connects you to the prospect. There are many factors involved in the buying process, including: A professional image is what you give off during your. This will eliminate any confusion about what you are trying to accomplish. So to ease over the price a little bit, offer financing and pre-qualification. Can we talk about it next week sometime? Allowing me to get back to my main job of marketing and being a business owner. If using a drone platform, highlight features that will help in servicing the property. You dont want that! Thats whats driving business your way. Additionally, never try to oversell yourself or your product. Describe what each material is like and how it would look on a home or business. After all, a roof is a financial investment. Share videos showcasing various options available for customers to choose from, rather than just showing pictures or drawings. Talk to a member of our team today to learn how. Use the photos during your pitch to guide the homeowner into the repair or replacement decision thats right for them. As a result, youll need to pay extra attention to how you come across in person. That without is the PAIN people deal with now. Mr. Gray has over 25 years of experience in the roofing industry, with training and practical experience in roof safety, roof inspection, roof condition assessment, estimating, roof design & specification, roof installation, quality assurance, roof maintenance & repair, and roof asset management. Get a Demo Some clients prefer having face-to-face conversations. Loved your booth design! PositionSales RepManagerRegional ManagerVp of SalesCEO/Owner. Equipter It is crucial for creating rapport with potential customers and getting them to open up about their needs and desires when it comes to making a purchasing decision. I had that problem at my previous company, too. Does it include sample boards, brochures and fancy apps? Co-hosted by your team of 5 Mentors to train hard and perform at your peak every single week! Loveland Innovations is the maker of IMGING, the leading platform for property inspections and analytics. Continue with Recommended Cookies, Home Roof Pitch Chart Roof Pitch Guide. WebWhat is your sales pitch? Two reasons: That is definitely not how a roofing sales pitch should begin. 2023 Equipter, LLC. If explaining upgrade options with premium or designer shingles, point out why these products are worth the extra expense (more durable, retains color longer, etc. Explain what work is needed, why, and what it entails. This will build the clients trust in you and what you offer. They also tend to have less exposure to the suns damaging UV rays over the course of a day than a less steep roof. Recognize boundaries, but ask questions, make connections, and try to get a good feel for what they need. I just got off Peggys roof. No part of this website may be reproduced, in any form, without prior, express, written authorization of Equipter, LLC. Roofing sales, one of the most important aspects of your roofing company. Selling door to door isnt the easiest job, 61% consider selling harder than it was five years ago. Contractors sometimes make the mistake of telling a homeowner the problem with their roof without documentation or explanation, and without a solution tailored to the problem. If you want to close sales, information is your biggest ally. So when youre trying to learn how to deliver the best roof sales pitch, you need to keep a few key things in mind. Use thesetenroofing sales tips to raise your homeowner presentation game so your business can book more projects. Dont be afraid to throw some every day into your sales pitch. Ifyourcompany is notyetusingdrones, it might be time to re-evaluate. The road to roofing sales masteryaccommodates both. Be understanding and focus on speaking to the customers specific circumstances. Granted, there is not one single way to do this. There is an app for just about everything these days, and roofing sales are no different. It must also include tried and true sales techniques that rely on human interaction, effective communication, and trusting relationships. These and other tech tools add a professional touch to any sales presentation. Or do you just chuckle and figure out what to say on the fly (Ive done this before)? And dont forget to check out my Marketing Battle Pack for instant access to 70+ pieces of my proven, turnkey roofing sales and marketing materials. There is no standard, universal roof pitch.Roof pitch varies depending on culture, climate, style, and available materials.In the USA, the range of standard pitches WebHere are a couple of examples: Hey, I help property owners in the XYZ neighborhood get their roof replaced after a big storm without dealing with the insurance company, shady contractors, or having to come out of pocket with extra money. Roof Online participates in the Amazon, Home Depot, and Roofle affiliate programs and may earn commissions from purchases made through links on our website. Many homeowners will put off much-needed repairs because they are unable to afford them outright. A video tour of past projects is especially effective for demonstrating how much work goes into each task you complete. Ask your questions about roofs & roofing on our new Roofing Forum! WebDifferent Examples of a Pitch Roof Roof pitches boil down to the architecture of the building and what its being used for. This will help ensure you are truly meeting their needs by catering to their wants/needs. A sales pitch or elevator pitch is used to keep you organized and compelling in a conversation with a customer. WebFor example, suppose your prospects are planning to put their house on the market and want to boost its curb appeal and potential resale value with a new roof on value. Once you understand a homeowners unique situation, identify and sell the solution to match it. Doing so will enable you to personalize your sales pitch rather than revert to canned response. With the proper lead nurturing, you can keep your roofing company top of mind so a homeowner contacts you first when it's time for a new roof. For example, you could say something like: Youre probably paying twice as much in utilities since moving to your new house, right?, Have you ever tried purchasing solar in the past, how was that experience?. A drone can cover a lot more ground in a lot less time, optimizing your day of knocking doors. As you inspect the roof and attic, snap pics of any existing damage and potential future trouble spots. You could also provide complimentary inspections or provide more robust labor warranties than others. When you mentioned that you sometimes feel like youre sending your proposals into a black hole, it struck a chord with me. So providing financing and pre-qualification to help lessen the expense a little bit shows that you care. These are the start of conversations you can form with people. This is yet another great way to build trust and drive referrals. This roofing sales pitch clocked in at 8.18 seconds. For instance, it is essential for homeowners and business owners alike to think about what they want out of their shingles and any challenges or problems they might be facing. Web10-Second Pitch for Roofing Sales & Retail. Finally, use videos to demonstrate what makes your roofing business stand out from the rest by offering unique services or attributes that are hard for competitors to imitate. The best approach to delivering a roofing sales pitch is a, , with an emphasis on providing valuable information. Ethan is the AVP of Marketing and press contact at Loveland Innovations. 6 Sales Pitch Examples to Steal Today 1. Concrete Tile, Barrel, Mission or Two-Piece, Concrete Tile, Barrel, Spanish or S-Shaped, Table: Minimum Acceptable Roof Pitches by Code, Roof Pitch: 3 Ways of Expressing Roof Slope. Not consenting or withdrawing consent, may adversely affect certain features and functions. Follow-up sales pitch. Treat it like formal training. Instead of depending on the outcome, go into each sale seeking to know your audience and build a solid relationship with them. One example of a staffing agency introduction email to client is "Dear John, My name is Matt and I am pleased to meet you today. Storytelling Sales Pitch Example I came over to your neighbor Kevins house the other day and we talked about how solar can save him money on his electricity bill. Fortunately, you can find plenty of available tools to help educate potential clients and guide them to the right decision. Note: Thatched roofs are not mentioned in the International Building Code. Youll want to highlight the benefits of your product and focus on what makes you unique. Offer and explain the benefit of warranties, as they can provide peace of mind for customers that their investment is protected. If you want to close more roofing jobs you need to listen to the homeowner. Agitate the pain 4. Check out 3 sales pitches we find successful and start from there. 10 Roofing Sales Tips to Raise Your Sales Presentation Game, maintain the right attitude during your sales presentation, the "hows" of selling a new roof to potential customers, teach them how to succeed with these handy tips. Discuss the different types of roofing materials available. A sales enablement service and mobile CRM designed specifically for outside sales, including field sales and door-to-door sales teams. Detail how your product or service improves your customers situation. From the moment you pull up to the property, you should be dressing to impress. The clothes you wear, the way you style your hair, the music you are listening to, and the behavior you exhibit cultivate a reputation for you and your business. The minimum slope given for thatch in the table is based on best practice standards prevalent in the thatching community. salespeople with the ability to capture high-res images, acquire on-site measurements, build polished reports, adjust waste percentage, and create accurate estimates, all on-site. He turns to you and says, So, what do you do for a living?. Tape measures have been replaced by apps, the analog by the digital, and drones have become fully implemented in the process. Take advantage of digital sales tools that keep you off the roof and impressing potential customers with sleeker, more streamlined processes. Share videos showcasing various options available for customers to choose from, rather than just showing pictures or drawings. Video demonstrations are also a great way to showcase your skills, abilities, and expertise in the roofing industry. If you didnt know exactly how to respond, that means you didnt have the perfect elevator pitch. 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